Imported Wines Becoming New Wealth Outlet and Enterprises Seizing Channel Advantages
After the film star Vicky Zhao purchasing Chateau Monlot in Bordeaux France, Chairman of the board of directors of Alibaba Group Jack Ma has bought le Chateau de Sours in the right bank of Bordeaux France. It is said that Jack Ma intends to expand the Chateau to a museum. In the past two years, plenty of new importers joined in the imported wine industry. As for China (Chengdu) Food & Drink Fair, the assembly hall of wines is more than twice larger than its previous size.
Reportedly, more and more enterprises dealing with Chinese white spirits start involving in imported wine industry. For example, Kweichou Moutai Group taking over French Chateau Loudenne, Yanghe Distillery entering the field of Chilean wines and Qingke purchasing one winery in Napa Valley America. Besides, Shangdong Jingzhi Liquor, Jiangsu King’s Luck Brewery Joint-stock Co., Ltd and Hengshui Laobaigan gradually set up wine business department by importing wines or taking over foreign wineries. The reason why more and more Chinese white liquor enterprises involve in imported wines has something to do with the following elements, such as the rise of young consumers in recent years, numerous choices for white liquors and severe excess of Chinese white liquors etc.
According to the Customs data quoted by China Chamber of Commerce of Foodstuffs and Native Products, as for sparkling wines, bottled wines and bulk wines, the volume of imported wines were totally up to 0.55billion liters last year and saw a year –on-year rises of 45 percent. The import value broke the record and was up to 2.04 billion dollars and saw a year-on-year of 34 percent. However, the value of imported wines was in a negative growth in the years of 2013 and 2014.
In January 2016, the imported liquor market is still quite dynamic. Imported beers and wines have kept continuous growth. Especially, the value of imported wines saw a year-on-year of 57 percent and the imported volume which broken the historical record saw a year-on-year of 36 percent.
The wine market is gradually recovering in 2015, especially the imported wines has kept a rapid growth and became another outlet of liquor industry. The main reasons are that wines’ prices are sharply declined and the values have returned. The market was full of premium Bordeaux wines before, but is covered with entry wines right now. The imported wine is entering a period of “people first & people benefit”. Meanwhile, the mass consumption has become the mainstream. Obviously, the last but not the least is that the young consumers are favored of imported wine.
Haiwei Liquor Trading Market sets up branch markets in the free trade / bonded zones nationwide, such as Tianjin, Shantou, Ningbo, Qingdao and Haikou etc. With the pilot innovative mode, Haiwei has changed the transaction place and combined bonded trade, free trade with traditional trade. Haiwei has developed one direct distributor in each county/district all over China and distributes international wines to domestic direct distributors after the legal customs clearance. In this way, Haiwei has directly controlled wines’ safety & legitimacy in the respect of commodity circulation, makes prices of imported wines rationally returned to low prices and ensures the safety & validity of liquors/foods. Haiwei radically suppressed the smuggling, fakes and blind competition, guarantees the safety of national taxes & foods and has played an importance leading role in the legalization, standardization & normalization of imported wine market in China.
Haiwei Online Mall was put into service in May 2016. The platform will satisfy the purchasing demands of domestic consumers and build servicing bridge for more international wineries. Haiwei Online Mall will surely bring subversive business opportunities and new experiences for international wineries, domestic distributors and consumers, devoting to quickly achieve the purpose of “let Chinese people drink genuine wines”.
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