Haiwei Successes in Protecting its Famous Brand of LV LOUIS VAINQUEUR
Recently, State Administration for Industry and Commerce Trademark Review and Adjudication Board issued a ruling about the objection review of brand “LV LOUIS VAINQUEUR”, No. 8110193 (business review [2013] No. 145564. According to the 33rd and 34th regulation of Trademark Law of People's Republic of China, it’s ruled that LV LOUIS VAINOUEUR doesn’t formed similarity to LOUIS XIII DE REMY MARTIN, LOUIS XIII BRAND and LORIS XIII DE REMY MARTIN. The brand LV LOUIS VAINOUEUR didn’t violate any clause of Trademark Law of People's Republic of China. LOUIS XIII DE REMY MARTIN, the opponent’s application is rejected and brand LV LOUIS VAINQUEUR is allowed to be registered by Haiwei Liquor Trading Market.
Haiwei Liquor Trading Market is the only imported-wine trading platform in China who has the qualification of “trading market”. Its innovative operation mode is called “Haiwei Mode” in this industry and acquires widely recognition of China’s Ministry of Commerce, administrative departments and consumers. Brand LV LOUIS VAINQUEUR is among the first batch of registered brands since Haiwei’s operation. Through Haiwei’s legal and standardized operation, its high quality more than 20 years has won consumers’ recognition. It has become a famous premium brand and a brand necessary in Haiwei’s outlets’ operation.