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25年06月08日

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Big Trends of 2017 China Imported Wine Market

2017/2/17

In the year of 2017, what kind of changes will take place in the imported wine industry? What kind of trends are worthy of people’s attention and grasp? From which respects to win the new market?

The quantity & sales of imported wines have continued to keep the increase of more than 30% in 2017. The main reasons are shown as below. (1) As public acceptance is higher and higher, more and more people prefer imported wines. Especially the consumers living in Mid-west and North of China have changed the consumption habits and rapidly reduced the favor to Chinese liquor. (2) The retail channels of powerful chain stores have occupied the main market. Retail prices are more and more regular. People can get benefits and then increase their purchasing capability. (3) Plenty of wines stock caused by restrictions on public consumption has been gradually sold out. With more reasonable social stock, it is expected that the import quantity will keep increasing in 2008.

The imported wines shall be booming in 2017. AS massive merchants of imported wines march into China, the chain brands will be promoted. It is reported that Haiwei Liquor Trading Market has established long-term cooperation with more than 40 international wineries from France, Italy, Australia，Chile，Argentina，German, South Africa and Portugal etc. According to domestic consumers and direct distributors’ extensive demands for wines’ quantity & varieties, Haiwie makes serious assessment and brings in representative quality wineries based on the policy “survival of the fittest”. At present, Haiwei has set up about 300 direct distributors (entity stores) in more than 20 provinces. Haiwei has carried out membership system & O2O direct-selling mode and ensured international wines’ legitimacy, direct sell, safety and quality. In spite of continuously increasing direct distributors’ core competitiveness and domestic consumers’ satisfaction degree, Haiwei makes full use of innovative business mode to provide a direct trading platform for international wineries and domestic distributors, minimizes the circulation links and guarantees safe wines & reasonable prices.
The imported wine market is booming, but also existing certain market operation pressure. Powerful brand is the key for importers’ development. In 2017, Haiwei Liquor Trading Market will also improve its brands influence in the international market and realize the purpose of “Haiwei let Chinese people drink genuine wines”.