China is the world's top consumer, where the consumption on imported wines has a raising trend with a wide market prospect. In recent years, as the percentage of imported wines has gradually increased year after year, more and more international wineries are attracted to enter China market.
However, the homogeneity phenomenon is rather serious among the marketed products. The imported wine market is quite chaotic in China, where fake wines, OEM, blending wines and other unprofessional operation are the commonplaces. Therefore, it is very difficult for foreign wineries to enter China market and build their own brands. Some foreign wineries have made some detours for building brands and establishing corporate images in China. Right now, the legal standard honest and professional large-scale platform in China is the priority of foreign wineries to choose for cooperation and brand images building.
According to what the writer has learned from Haiwei Liquor Trading Market, Haiwei was established by the great support of Ministry of the Commerce of PRC so as to change the irregular operation of imported wine market and lead the marker into legislation, regularization and standardization. It is the only corporate who has obtained the legal operational certification of “Liquor Trading Market” approved by Ministry of the Commerce of PRC. In spite of integrating bonded trade, traditional trade and free trade, Haiwei has changed traditional multi-agency trading mode, carries out the chain operation in domestic free trade zones and establishes one direct distributor in each county/district all over China. Due to providing advanced platform for international wineries, Haiwei has attracted more and more international wineries to make an on-the-spot investigation and long-term cooperation. German Riesling wine is very famous in the world. It is one side banner of Germany viticulture industry, which has played a dominant role in establishing the images of Germany wines among the world. The Riesling wine of Mosel region is the model of all Germany Riesling wines and even the most distinctive wine among the world. It has low acidity, rich palate, charming fragrance, delicate taste and sufficient extraction. No wines produced by other grapes can have the same delicate degree. German Riesling takes 65 % of global Riesling is planed in Germany, which is worthy of “Rieslings’ hometown”. Haiwei’s advanced innovative trading mode can provide domestic consumers with purchasing platform for international wines and provide the most legal and most legitimate trading platform for international wines entering China market, building brands and even occupying China market.
At present, Haiwei Liquor Trading Market has collected international wines from France, Italy, German, Australia, Chile, Argentina, South Africa, Brazil, Portugal and other countries, and picks out 120 varies of quality wines from more than 2,000 varieties for selling to domestic consumers by the direct distributors and satisfying different consumers’ demands. Haiwei can make sure the legitimacy, direct-selling, safety and quality of international wines, maximally decrease the circulation links and ensure the safety of liquors& foods and guarantee the price’ rational return.
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