With wines’ consumption continuously rising, the agents or franchises of imported wines are developing in full swing. In recent years, the total gross of imported wines has a sharp increase in China market, and the imported wines have taken a larger share in the whole China market year by year. Since 2006, the high-profile Asian investors have involved into the wine industry, and then the wine has the same investment index as the gold. With many years’ development & market adjustment of imported wines in China, Chinese people start changing the consumption concept and consumption habits. Meanwhile, the index of mature consumption has been raised day by day, even towards to rational consumption. The unprecedented high capability, high speed and high profit of imported wine industry are raising an investment rush.
“The annual consumption of imported wines comes to 50 million Yuan in a county with a population of 0.3 million; the annual consumption comes to 0.2 billion in a city with a population of1.5 million; the annual consumption comes to 1 billion in a provincial capital with a population of 6 million; the annual consumption comes to 3 billion in a provincial capital with a population of 50 million. Can you think the annual wine consumption in your city will create how much value and how many rich people?” one market professor talked about the enormous opportunity of the wine market in China. The demand of imported wines is rapidly increasing in China market, directly stimulating the relation of supply & demand.
Based on the big environment, as long as distinguishing the trend, one can go with the trend and get the wealth. Within 7 years’ development, Haiwei Liquor Trading Market has set up about 300 entity direct distributors in more than 20 provinces of China. By carrying out the O2O direct-selling mode, Haiwei provides a free trading platform for supplier members overseas and domestic direct distributors, and provides an experience place for consuming wines which can make sure products’ sources and quality.
Through changing the transaction place and carrying out the vertical direct-selling mode in free trade zone, Haiwei has reduced the relevant costs and makes domestic consumers get original quality wines with high competitive prices. Haiwei has selected series of international red/white wines, sparkling, brandy, vermouth, rums etc from different counties, such as France, Italy, Portugal, Brazil, Australia, Chile, Argentina, Germany and southern Africa etc. All these international wines had won widely good reputation in China market and deserve consumers’ attention and investors’ cooperation
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