Traditional Sales Mode of Imported Liquors Market Broken Down
In recent years, the wine consumption has been rapidly expanded in China. With the internet development and swift growth of new media (micro-blog and wechat etc), informatization and digitalization are quickly transmitted, which further removes unequal barriers of business information and promotes the reform of traditional business mode in wine industry. Instead of circulating from general agent, local general agent and retailers to restaurants, supermarkets, alcoholic drinks &tobacco firms, exclusive agency and night entertainment venues etc, the traditional distribution channels of imported wines are gradually transformed into various marketing methods of “internet plus”, such as sales website of professional liquor platform, large-scale integrated ecommerce platform, micro marketing and mobile marketing APP etc. The consumption on ecommerce website can have a low cost, which seems to break traditional circulating channels and carry out the vertical marketing. In fact, many domestic great first-line ecommerce enterprises have no capability to control the quality and to be responsible for the product, which has caused the liquor market more chaotic. Traditional marketing channels are impacted, and ecommerce enterprises can not ensure products’ quality, so there is an urgent need for the wine industry to get a sustainable and healthy business mode.
The wine market has been expanded into third-tire cities. 80’s and 90’s generations have become the main consumer groups in the market. However, China market has no capability to distinguish wines’ price structure & quality. The wines’ price war has misled consumers to believe that the imported wines don’t cost too much. Consumers also think that they can spend about 100 Yuan on Cru Bourgeois wines and about 200 Yuan on Crus Classes wines. Price war has broken away from basic business rules. The commercial activities shall be dubious if no profit. The trade shall be impossible to carry out if below the cost structure. Therefore, the fakes and so-called smuggled wines have the condition to spread out.
For the wine industry’s healthy development, O2O mode has become the innovative trial, which is gradually being expanded in the market. Haiwei Online Mall invested and developed by Haiwei Liquor Trading Market is an integrated online & offline trading platform for international wines/spirits. Haiwei online mall has been put into service, including O2O sector (online/offline synchro-marketing of direct-selling wines), B2C sector (cross-border group purchase from oversea wineries), C2C (collection & investment sector of Cru Classes wines). Domestic consumers can also make orders online. Haiwei will appoint the direct distributor nearest to the receipt address to deliver the goods, to undertake after-sale responsibilities and to further secure consumers’ rights.
Haiwei Liquor Trading Market has got the great support of the Ministry of Commerce of PRC and possesses legal business certificate of “liquor trading market” issued by China government，so it is the most legitimate and sustainable trading platform for international wines/spirits in China. Haiwei carries out chain operations in domestic free trade / bonded zones, has changed the transaction place of international trade and combines bonded trade, free trade and traditional trade. Haiwei carries out unified customs clearance, unified inspection & quarantine, unified distribution and unified operation & management. Besides, Haiwei sets up one direct distributor in each county/district all over China, removes traditional multi-agencies, maximally reduces circulation links, secure the safety of foods/liquors and prices’ rational return and completely guarantees the right of operators & consumers.
Haiwei Liquor Trading Market has collected series of international well-known branded wines from France, Italy, Australia, Chile, Argentina, South Africa, Brazil and Portugal etc, which are very popular among the consumers. Haiwei is always observing the business philosophy of “Innovation & Pioneering; Fairness & Honesty; Dedication & Sharing” and fulfill the achievement of “Haiwei let all Chinese people drink genuine wines”.
The innovative mode of Haiwei Liquor Trading Market was named as “Haiwei model” by the industry inside/outside, relevant departments and media. Haiwei Liquor Trading Market provides the most legitimate and fastest trading platform for international wines/spirits entering China market, building brands and occupying the market; provides business platform of lowest cost, high return and zeros risk for individuals who would like to start, transform and develop business; and provides the purchasing platform of “legal, safe, direct-selling and high quality” international wines/spirits. In order to satisfy the purchasing demands of domestic consumers, Haiwei is now recruiting direct distributor members all over China. Welcome a man of insight to join in Haiwei for a brilliant future.
The innovative business mode that can promote the industry’ development and satisfy developing demands of the market will surely become the main trend of future market.
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