Haiwei Liquor Trading Market Becoming the Pacesetter of Wine Market in China
Wine is the product of flourishing cultural age. Red wines are favored by people for maintaining the beauty and youth. There is plenty of antioxidant in the red wine, such as Phenols, tannins, flavonoids, vitamin C, vitamin E, selenium, zinc and manganese etc., which can eliminate or resist the anti - oxide free radical and have the effect of anti-aging & preventing diseases. According to investigation statistics, the people who are living in wine-producing regions have a greater average life expectancy for having more opportunity to drink wine. The resveratrol of the grape skin has the greatest cancer-resistance effect among hundreds of edible plants. It can prevent normal cell from canceration and restrain cancer cell proliferation. Red wine is the best product for cancer prevention, because it is made of grape skin, fruit, nut and stem. Polyphenols of red wines can prevent platelet aggregation and thrombogenesis, so red wines are always favored by people.
The imported wine market is anticipated to be very good. However, the great influence of traditional marketing channels and the long chain of multi marketing agents have resulted in long-term high final marketing prices of red wines, so the fakes, blending wines, OEM and other illegal activities are bred in the market, getting big profit and harassing the market. As the consumers have more and more tasting capability, the original estate bottled wines take up more and more percentage in the wine market. In recent years, capital market starts to pay attention to the wine market. More and more wine enterprises rely on the capital to achieve merger, reconstruction and acquisition as well as make full use of capital fission resources to form the operational mode of big capital-led market.
Meanwhile，super chain stores and mobile & internet terminal ecommerce enterprises will dominate the market in another level. Then the big market pattern will be formed. The price war will be divided into structural price war and industry chain price war in future. The imported wine is the marketing model of the whole industrial chain, which is most likely to be used in the price war. More specifically, the enterprise without union power of industrial chain can not launch the price war. In the potential development, Chinese liquor enterprises will encounter three choices. The first one is vinter organization platform; the second is chain stores facing the terminal market, the third is ecommerce platform. Imported wines have enormous development space in China. The gradually formed middle-class is always the main force of market consumption. The consumption will be more rational with more emphasis of consumption value orientation. Therefore, the wines which have high competitive prices will become dominate the liquor market.
In the overall process, based on the changes of main consumption force & consumption concept as well as the focus on quality & prices, the consumption will return rational result. Due to mobile internet is becoming more and more popular and information is more and more transparent, so the demands of consumers are completely released. Meanwhile, the consumption concept, consumption motivation and consumption habit are also changed. All the market changes are caused by the changes of consumption demands. Demands can promote the quantity changes, but shall confirm to general economic laws, such as law of value and law of supply & demand.
In order to change the irregular operation of imported wine market in China and lead the market into legitimacy, normalization and standardization, Haiwei Liquor Trading Market was set up with chain operation in five bonded zones. By the policy superiority and resources advantages of trading market platform, Haiwei carries out unified customs clearance, unified inspection & quarantine, unified distribution and unified operation. Beside, Haiwei sets up one direct distributor in each county/district all over China, removes traditional multi-agents and directly distributes international estate bottled wines to direct distributors nationwide for consumers’ purchasing after carrying out the customs clearance. With the mechanism for the survival of the fittest, Haiwei provides most legitimate, safest and fastest trading platform for international wines/spirits entering China market, provide business platform of lowest input, high return and zero risk for individual who would like to start, transform and develop business, and provide “l(fā)egitimate, direct-selling, safe and high quality” international wine/spirits purchasing platform for consumers. With the advantages of entity stores offline and the giant global wineries resources, Haiwei cross-border online mall was successfully put into service. Haiwei online mall includes several parts, such as O2O (synchro-marketing online/offline of the direct-selling wines), B2C (group-purchasing of international wines) and C2C (investment & collection of famous wines). Haiwei online mall has formed huge user system, hascollected logistics & distribution’s branch network among global wineries and domestic cities, has possessed consumer resources of big data online nationwide and has combined the online/offline marketing channels. In order to undertake the platform mode, Haiwei Liquor Trading Market has constructed a temperature controlled storage base (Free Trade Zone HAiwei Liquor Cross-border Ecommerce Plaza) in Tianjin pilot free trade zone. With the construction area of about 24,000 square meters, Haiwei Plaza can provide the multi-functions of storage, exhibition and office and make sure the operation of imported wines/spirits.
Times makes heros, while heros shape the times. All the fields in the world are always following the same rule “The stronger will be strong forever”. The imported wine in China market will surely observe the rule and interpret the future. Tianjin Free Trade Zone Haiwei Liquor Trading Market will surely become the pacesetter of wine industry in China and its purpose of “Let all Chinese drink genuine wines” will be reached.
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