It is the fiercest period for the competition between liquor enterprises and online stores around Nov. 11 shopping carnival. On the eve of double eleventh day, there exposed a statement issued by Luzhou Laojiao Ecommerce Co., Ltd, illustrating there is no cooperation relationship with 1919 wines & spirits importer and seller. Besides, according to some insider, Maotai Sales Company made a special declaration at the beginning of November that 1919 and Jiuxian are not their official or granted e-commerce platform. However, who knows?
However, promotion prices made by liquor online stores are much lower and lower, which has destroyed liquors’ original marketing system. However, for domestic liquor consumption, the prices are extremely sensitive. The fierce price battle is more harm than good for consumers, enterprises or the industry development.
Besides, the pricing of double eleventh day will mislead the consumers, who will have a much lower price expectation. It will make a long-term effect on the future market price and its relevant after-effects are rather clear. For online stores, the tragic victory always cause lose-lose situation and is very harmful to the industry development.
During the internet era, Chinese online stores have moved to the ecommerce peak period. The enormous market contains infinite business opportunities. It is very important to find out the methods solving problems so as to adapt market changes. Under the condition of going with the current of times, Haiwei Liquor Trading Market firstly destroys the traditional mode in the respect of marketing the imported wines and carries out 020 mode, the simultaneous operation of online and entity stores (granted direct distributors nationwide), as well as starts the new era of imported wines in a new attitude.
According to the report, so far, there are 38 premium wineries setting up a long-term strategic partnership with Haiwei Liquor Trading Market, more than 120 international wineries planning to cooperate with Haiwei, and more than 100 international wineries keeping friendly communication with Haiwei. More than 200 direct distributors spreading all the districts/counties nationwide.
What’s more notable is that the wines/liquors operated by Haiwei Liquor Trading Market ecommerce platform are vertically marketed by international wineries-direct distributors- consumers. All the wines/spirits are imported by Haiwei and are uniformly stored in the bonded constant warehouse. In this way, it controls the goods resource, ensures product safety and at maximum guarantees consumers’ rights & operators’ right.
The innovative mode of Haiwei Liquor Trading Market makes a significant contribution to the continuous explore and development of China liquor industry.
