Mr. Liu has dealt with hotel supplies distribution for years. He officially joined in Haiwei Liquor Trading Market at the end of August 2015 as Haiwei Liquor direct distributor in Longgang district Shenzhen city.
Mr. Liu’s hotel supplies business mainly offers commodities to many senior hotels. The large business scale just depends on the following elements, such as quality products, high price ratio and better price. Because of the lagging standardized service mode, the traditional hotel industry is seriously impacted by emerging individual service operation, such as Chain Hotels, Guesthouse, Youth Hostel and Theme hotel. The emerging service operation pays special attention to the consumption stratification and provides individual series of service. In the process of global integration, the visitor has more demand for the hotel, but the traditional grand hotels are in a lagging development stage. As the operator of hotels supplies, Mr. Liu is seeking for innovative industry with potential development space.
Mr. Liu made an assessment about many industries. He had learned something about the wine market and considered it to be an emerging industry with splendid development space and limitless potential. However, Mr. Liu also met lots of counterfeiting, blending, filling and OEM products, which is completely opposed to his business theory. Mr. Liu had intended to import and market the wines by himself, however, with comprehensive consideration and accounting, the cost and the pressure are rather high. Marketing the wine in that way is a big test for Mr. Liu who has no experience. At that time, H learned from his friends that Haiwei Liquor Trading Market running business operation for over 6 years with nearly 200 direct distributors nationwide. Haiwei provides Mr. Liu with a ready-made cooperating platform.
Haiwei Liquor Trading Market integrates traditional trade, free trade and bonded trade. With the management of membership system, Haiwei has provided a platform for international wineries entering China market and offers a purchasing platform for domestic consumers to order series of overseas original quality wines. In order to keep the wines’price ratio, Haiwei only cooperates with international manufacturer & wineries and controls the quality from the original. In China, Haiwei removes the multi-agencies and sets up one direct distributor in each county/district. All the direct distributors can freely purchase the international wines without any limits. Direct distributors purchase the wines at primary market price in China market and then sell them Chinese consumers. Mr. Liu noticed cooperating with Haiwei spends the same cost as his importing wines, even spends less cost if considering the series of wines and exclusive right. Moreover, Haiwei is the first mover supported by the Ministry of Commerce of PRC, so Mr. Liu has much more confidence.
Through comprehensive understanding, Mr. Liu decides to develop direct distributor in Longgang district of Shenzhen Special Area. He plans to ask more friends to do the business career in more areas, cooperating together with Haiwei to achieve the purpose of “l(fā)et all Chinese people drink genuine wines.” It is said that First impressions are strongest. The number of domestic counties is very li8mited, so Mr. Liu decided to make a fast development.
Relevant report：
GDONW WEBSITE REPORT
http://www.gdonw.com/gdnews/shenzhen/47890.html
SOHU WEBSITE REPORT
http://mt.sohu.com/20150908/n420636960.shtml
COMNEWS WEBSITE REPORT
http://jjsj.comnews.cn/spyy/shipin/2015-09-08/26140.html
CBMAG WEBSITE REPORT
http://www.cbmag.cn/news/64506.html
